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Clients include

Spring Singapore

a government agency dedicated to the promotion of Singapore's economic growth and productivity

Trend talk: The Ageing Population


To arrange a talk at your office, at your conference or in an inspirational external setting, make an enquiry using the form on the right or call us on +44 (0) 844 504 8080.

For those in the know, the elderly are set to become one of the most lucrative markets of coming years. It is a fast growing segment: the number of people over 65 will increase by 33% between 2005 and 2020. It is a group that often has a purchasing power higher than the average, as well as excellent loyalty to the brands that meet their specific needs. It is also a relatively non-competitive arena, as a growing number of new brands continue to target an ever-shrinking youth market.

This Insider Trends presentation gives delegates an insightful overview of how this market will develop in coming years and the types of new business opportunities that will emerge. It’s perfect for existing businesses that are looking for a new direction in which to grow, or anyone looking to start a highly profitable new business.


The event includes:
  • An overview of how the over-65 market will grow in the next 5 to 20 years
  • Eye-opening insight into the needs and interests of this fast-growing segment
  • An outline of the new business opportunities that will be created across a range of industries
  • Advice on which marketing methods and channels to use to reach this target audience
  • Discussion session
 

All talks are designed around clients’ projects and needs. To arrange a talk at your office, at your conference or in an inspirational external setting, make an enquiry using the form on the right or call us on +44 (0) 844 504 8080.

"Once again Insider Trends provided an excellent talk, and left the audience pumped full of relevant statistics and marketing angles."
– Neil Infield, Manager, British Library Business and IP Centre