drupal statistics module

AWARD-WINNING TOURS from £18 per head
MONEY BACK GUARANTEE
Winner – Top 100 Startups 2010
– Named No 1 in the London Paper

Book Your Tour Now

When: 'Join-in' tours take place on Thursdays at 12noon. Private tours are available on the day and time of your choice: get in touch with your requirements.

When: 'Join in' tours take place on Fridays at 2pm and Sundays at 2.30pm. 

Tour length: 3 hours, including a coffee break to let you experience one of the most exciting venues in full.

Price: £47.50 per person or £35 for concessions (minimum 2 people per booking).

Where to meet: Outside Ripley's Believe It or Not, Piccadilly Circus. Click here for a map.

All bookings come with a money-back guarantee: if you don't love it, email us after the tour and we'll refund the amount of your choice.

As well as tours for couples and private groups, we've delivered tours for...

London Retail Design

"It's been awesome. There was so much great stuff packed together - what you showed us in three hours would've taken me six months alone."
- Michael Moore, Interior Architecture and Design Student, Teesside


Give us three hours – and we'll give you infinite inspiration! From the most futuristic forms to bizarre, bohemian taxidermy, see some of the most exciting interior design in the world. We’ll tell you the stories behind an eclectic mix of London’s most impressive shops and restaurants.

Highlights include:

  • A futuristic ‘floating’ staircase that weighs 5 tonnes
  • Robotic animals in an indoor rainforest
  • A chance to sample London’s glamorous egg toilets
  • A shimmering cave made from real gold

Starting in the bars and cafes of Piccadilly, the walking tour moves through the hippest Soho boutiques before winding up in the designer stores and restaurants of Mayfair. All in all, the tour takes in 15 sites and lasts three hours, including a coffee break at one of the most exciting sites.


"We came to find inspiration for our new major project. We needed to see the best of what's happening in the world, but we had no time to go on a world tour. London's a global city - you've showed us the best of what's happening worldwide in a few hours. It's been great."

- David Hagelin, Creative Director, Sweden


best retail inspiration london

Who's the tour for?

  • 'Tourists in denial' keen to experience something unique
  • Professionals looking for an inspirational crash course
  • University groups seeking engaging forms of education
  • Businesses that want to learn about industry-leading initiatives first-hand

best design retail shops london

Bespoke tours, focussing on retail innovation, restaurant design or store design can also be delivered. 

restaurant design inspiration tours london

"Thank you so much for the jolt of inspiration you gave us with today’s design tour! Every secret place you showed us was more thrilling than the last. The guide's enthusiasm, super design knowledge and friendly delivery made it a real success. I now want to try the rest of the tours. So thanks again for making it so easy and flexible and fun (with the wow factor)."
– Caroline Chapple; Copywriting, Online and Email Marketing

retail design trend tours

"A completely unique perspective on both popular and unsuspecting locations. Just the eye-opening experience I've come to expect from Insider London."
- Cheryl Kempton, Eco Interior Designer