East End Explorer

“I normally live and die by my guidebook, but the pop-up galleries and overnight street art of East London are usually been and gone in the time between revised editions. East London tours by in-the-know locals like this one means pointing out work I would have walked by unnoticed."
– Aileen Power, Editorial Assistant, Aer Lingus Inflight Magazine 

Experience the essence of East London with a savvy local!

A destination for cool kids, creatives, foodies and fashionistas the world over, London's East End is bubbling with an eclectic array of galleries, independent designers, hip markets and scrumptious food.

Let your Insider guide show you East London's hidden gems – things that the guidebooks won't point out. Find delightful cafes you wouldn't otherwise see, dive down tiny streets to discover outstanding street art and get introduced to the people behind the area's most unusual businesses.

Insider London's East End Explorer Tour will take you through Spitalfields Market, the Truman Brewery, Brick Lane, up to Redchurch Street and Hoxton Square. It's a great introduction to East London - you'll see loads of places you'll want to explore more after the tour.

Highlights include:

• Fascinating East London shops – including vintage to die for, banjo specialists, London's best record store and more
• A potted (and very interesting!) history of Brick Lane, Spitalfields Market and more
• The truth about Shakespeare's East End inspirations
• The birthplace of Alexander McQueen's signature style
• The East London hangouts of A-list celebrities
• Quirky restaurants and cafes including London's last all-British deli, the city's hippest raw food restaurant and the cafe designed by an ex-Vogue stylist 
• East London street art that ranges from exquisite jewellery to hand-painted images four storeys high
• A range of hangouts favoured by Jack the Ripper

“We were really pleased we took this East London tour at the start of our trip – we got so much more out of our visit to the area because of it. It's scary to think what we would have missed if we'd tried to explore the area alone.”

– Amanda Gregory, Photographer, New York

“I absolutely loved the East End Tour. It was full of interesting information about so many different subjects. It's a really good way to see the most interesting things in a short time."
– Susanne Schmitt, Tourism MA Student, Berlin

"I loved being told the stories behind the art in a delicious gossipy-insider way and hot tips on the next artist on the rise. That night I was pointing out and explaining all the art to my amazed friends, delighted that I was way ahead of the guidebooks this time!” 
– Aileen Power, Editorial Assistant, Aer Lingus Inflight Magazine

"It was great to get to know East London – a part of London I never would have thought of going to. The tour is full of fun historic stories about the area, but was also a great way to discover the best food, shops, galleries and hangouts that East London has to offer. I'd recommend it to anyone who wants to discover the cool side of London."
– Grace Davis, Travel Marketer, Australia